Gotham typeface trend9/4/2023 ![]() ![]() Most often, one will see it in logos, but it also makes a very good complement to modern serif typefaces and a useable body type. Gotham is very versatile and can be used in a variety of ways. Gotham was intended to look a little more humanistic than the other geometric fonts such as Futura and Avenir, and it completes this task well, but in an extremely subtle way in how little things are changed on each of the characters. We will see very round near-circular curves as well, with an x-height almost exactly in the middle of the ascenders and decenders. Most of the stokes are uniform and low contrast between thick and thin, however if one looks closely, they can see a very slight variation. It has many different weights, and is very versatile. Like I mentioned, Gotham is yet another sans-serif geometric typeface. There are many other famous examples on the list, but I will spare you the reading, friend. (Fun fact: Gotham is Obama’s favorite font.) It also has been used in other branding efforts such as in the 2014 FIFA World Cup logo, the most recent Cartoon Network logo, the most recent Twitter logo, and right here in our back yard at Miami University. The most famous being in Barrack Obama’s 2008 election campaign. In past media, Gotham has been used in many ways. Another reason why it is associated with New York City is because it is one of the first American-made geometric and modern typefaces. Designer, Frere-Jones, explained this era as, “not the kind of letter a type designer would make, but the kind of letter an engineer would make.” A lot of critics associate the Gotham font with New York City, in a sense that it is “blocky and no-nonsense” like the architecture of the city. Futura was the main inspiration for Gotham, with a general design approach stemming from the 1920s era where many bare geometric typefaces were created. It was designed by a type designer from the U.S. Gotham was originally commissioned by a magazine titled GQ, where the editors wanted a new font with a geometric, masculine, and fresh style. Sans-serif, modern, and geometric, this font is fairly new and taking the design world by storm. ![]() Today, I will talk a little bit about one of my personal favorite fonts, Gotham. ![]() Let me clarify things before anything is mentioned: no, we are not talking about anything Batman related. ![]()
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